Hip Hop

LL Cool J Shines Bright with ‘Doin’ It’

“Doin’ It” is a hip-hop song by LL Cool J, released in 1996 as the third single from his album “Mr. Smith.” The song features a collaboration with LeShaun and is known for its sensual and provocative lyrics.

In “Doin’ It,” LL Cool J addresses themes of romance and intimacy, showcasing his smooth and confident delivery. The chorus includes the catchy lines:

“Doing it and doing it and doing it well”

The track’s production, handled by Rashad “Ringo” Smith, incorporates a sample from Grace Jones’s “My Jamaican Guy,” giving the song a laid-back and seductive vibe.

The music video, directed by Hype Williams, features LL Cool J in a variety of exotic and luxurious settings, enhancing the song’s themes of romance and sensuality.

“Doin’ It” achieved commercial success, reaching high positions on the charts, and it remains one of LL Cool J’s well-known and enduring songs. The track’s sultry and intimate atmosphere, combined with LL Cool J’s charismatic performance, contributed to its popularity and its status as a classic in the R&B and hip-hop genres.

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