The Notorious B.I.G.’s Mastery in ‘Hypnotize’

“Hypnotize” is a hip-hop song by The Notorious B.I.G., released in 1997 as the lead single from his second and final studio album, “Life After Death.” The track was released shortly before Biggie Smalls (The Notorious B.I.G.) was tragically killed in a drive-by shooting in March 1997.

In “Hypnotize,” The Notorious B.I.G. showcases his lyrical prowess and confident delivery over a catchy and upbeat production. The chorus features the memorable lines:

“Biggie, Biggie, Biggie, can’t you see
Sometimes your words just hypnotize me”

The production, crafted by D-Dot and Ron Lawrence, incorporates a prominent sample from Herb Alpert’s “Rise,” giving the song a distinct and infectious sound.

The music video, directed by Paul Hunter, features The Notorious B.I.G. in various glamorous settings, emphasizing the opulent and larger-than-life persona associated with the rapper.

“Hypnotize” became one of The Notorious B.I.G.’s most successful and well-known songs. It topped the charts and received critical acclaim for its catchy hook, clever wordplay, and Biggie’s confident flow. The track remains a classic in hip-hop and is often celebrated as one of the standout moments in Biggie’s discography.